Internet Icons: Claire Marshall

My first victim internet icon is Claire Marshall, aka heyclaire. Hailing from the Washington DC area, she comes across like someone from the fast-paced New York rather than from LA, where she actually lives. She is worldly, having travelled so much in her childhood with her mother. She is a beauty and fashion personality on YouTube, but her brand also includes a Twitter, Instagram, tumblr., and blog.

For me, she is a style inspiration. She has identified her style as “hobo-chic” and she utilizes basics to her advantage. Her wardrobe consists of enviable items she has curated from designer brands like All Saints and Alexander Wang, mall stores like Zara and J. Crew, vintage finds, as well as lesser-known online stores, like Runway Bandits. Her style is not typical, though it does include very classic pieces, it is completely her own.

In her videos she often speaks to her precious black cat, Bruce Lee. Claire very much has personality, which translates into her edited videos, some of which she doesn’t even talk in, as well as her vlogs. For anyone wanting to watch a video that can make you laugh, warm your heart, entertain, teach you, and/or inspire, her channel is where it’s at.

Besides beauty videos, Claire also films many vlogs, often featuring her hilarious friends, behind the scenes footage of different projects, yummy-looking food, and of course, Claire driving in her car. These vlogs are always sweet videos. My favourites usually have Claire just simply talking to is while she’s driving. It’s like a very mellow one-sided conversation!

Claire also uses very good, catchy, albeit more indie, music. I wouldn’t say she has introduced me to my new favourite bands, but I have rediscovered old favourites through her videos (Foxes and Fall Out Boy). She seems to really like pop punk, alternative and indie rock, but she has expressed appreciation for Top 40 pop, having said “I Knew You Were Trouble” by Taylor Swift was her most listened to song at one point. Because she had grown up in the DMV area, she listened to a lot of pop punks in her youth, though from what I can tell she still does, seeing as she’s done the Pop Punk Challenge twice.

Side Note: One song in particular that she introduced me to was Radio (Juno Jay remix) by Mansions on the Moon.

Another place I follow Claire is her tumblr. It looks very “tumblr”-esque for those who are only familiar with tumblr’s repute: eclectic, kind of hipstery, humorous, stylish girls, and of course, cats. I love it. Personally I like all the selfies; when your brow and cat eye games are that strong, who wouldn’t want to see your face?

My favourite photos from her Instagram and tumblr:

I have not spent much time on Claire’s blog, but scrolling through I noticed she posts YouTube video updates pretty often. I noticed one series that looked cool on her blog: Music Monday, originally Monday Morning Mixtape. Again she’s got great taste in music, so it should be interesting how I get on with her recommendations.

MY FAVOURITE HEYCLAIRE VIDEOS:

Tutorials — heyclaire offers many tutorials for makeup, hair, and occasionally food. Here are just my favourites:

My Manicure At Home — I found this in-depth video helpful as I am only recently getting into painting my nails.

Sweet Sunday | Buttercake — this looks pretty freaking delicious and it was really cool how she took the risk to adjust the recipe as she saw fit and how it worked out well.

EASY BEACH BABY HAIR — This is a fast no-heat waves, though she gives the option of more defined curls with some heat. Plus I know I’m not the only one interested in Oribe after watching this.

Vlogs — Claire does not separate her vlogs from the rest of her videos, making her channel all the more personal. Even though they’re not as heavily edited as a normal video would be, she still shows how creative and funny she is on an everyday basis:

VLOG: BECAUSE THAT’S DIFFERENT — this was pretty chill, but we got to see the work put into creating a lookbook.

VLOG: BOYS BOYS BOYS — this was supremely cool. We followed Tennis System for a day, you know, living like a rockstar vicariously through this video.

VLOG: Behind the Scenes – NBD Vintage Holiday Video — this video was absolutely perfect; some parts of the video looked like they could have been taken from any multi-million dollar ad campaign. I know the magic in this video was not accomplished by Claire alone, but I really appreciate her sharing this video with us.

Lookbooks — I have already stated that I adore Claire’s style, but I think I love her lookbooks even more! They are creative and fun and they look like a lookbook coming from a big, well-known brand:

Summer Looks with ShopWasteland.com — This lookbook is my favourite! It lolo’s like she had a huge team to help her with the concept, locations, filming, and modelling. It reminds me of H&M commercials, the MyBurberry as campaign with Cara Delevigne and Kate Moss, and various America’s Next Top Model photo shoots. Except Claire did it best.

CALIRE’S CLOSET • BLACK BOOT COLLECTION — This video was too cool. It probably took forever to choreograph and make sure everything fit perfectly, but it looks effortless.

FAVORITE NAILS INC. POLISHES — Nails Inc. made a wise decision to have Claire make a video about their nail polishes. As always, this looked super professional and was perfectly edited.

FAVORITE MAC LIPSTICKS – Va Va Voom — Is this a commercial? No? Well it certainly looks like one.

And so that was the very first of the Internet Icon series. If you hadn’t heard of Claire Marshall beforehand, I hope you at least check her videos out. I can’t wait to see what Claire does in the future! As always, have a good day and you’ll hear from me soon!

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